Original 3/3/10 - Intellectual Property, woo!

Yesterday we talked about Intellectual Property in ENDS. It reminded me of my MGMT 211 class so much... I remember studying patent and trademark law for hours. What I didn't realize was how much of a difference this stuff actually does make in the 'real world'. We're learning about branding in my other marketing classes, and the power that certain brands have is truly incredible. Think about McDonald's or Nike--EVERYONE knows what those brands are.

I preferred hearing about intellectual property in my ENDS class though because I got to see the creative application of the laws. While it wasn't the most interesting lecture of all time, the explanation of the entire process made more sense than memorizing the laws themselves. Almost anything can be patented if it's novel, not obvious, and actually does something. That just amazes me! There's also differences between international and US patents that are pretty crazy too. I thought this stuff was very useful!!

Anyway, I've been feeling in a coffeehouse mood. It's kind of that mid-semester, spring break is almost here, I'm lazy mood. I just want to read books and not do much school. I will have the opportunity on spring break, YES! Hopefully I'll get to go to the lakehouse with friends. Anyway, I have to run!